裴荻泱 奢侈品品牌管理 硕预

《奢侈品牌微信闭环生态营销策略》的研究目的是为了让服饰类奢侈品牌通过微信生态系统来了解顾客和有针对性的进行一些线上的推广和营销行为。我将在论文中对于目前服饰奢侈品牌的线上销售战略和未来的线上售卖市场的走向提出意见与建议。

她在此研究中通过大量的二手资料调查和用户访谈,再结合市场专家的意见,最终得出目前大多数的服饰奢侈品牌并没有表现出清晰的目标年龄层客户和年龄层顾客的对口市场。大部分的策略还没有去挖掘服饰品牌真正需要的内容。针对性的调研能够抓住以前的线下顾客和潜在的线上顾客,并用来服务于主营服饰类的奢侈品牌公司。

 

Her research purpose of the <WeChat closed-loop Ecological Marketing Strategy of luxury brands> is to let luxury brands understand customers through WeChat ecosystem and carry out some online promotion and marketing behaviors. I will give comments and suggestions for the current online strategy of the luxury brands and the future online market trend in my paper.

Through a large number of second-hand data survey and user interviews, combined with the opinions of market experts, she finally concluded that most of the luxury clothing brands does not show a clear target age customers and age customers of the corresponding market. Most of the strategies haven't explored what the clothing brand really needs. Targeted research can seize the previous offline customers and potential online customers to serve the main clothing category of luxury brand companies.

 

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